Week 4 Post

1) Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary 
much from day to day?

The term Visits means how many users have visited the website. Page view means how many web pages has been viewed in this website. Pages/Visit means the average page views by all the visitors in the website. Bounce rate is usually when the user goes to a different pages or site from that website. The bounce rate does vary from day to day such as average is 36.94%, according to the Google Analytic website.


2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?

The three sources of traffic are Direct Traffic, Referring Sites and Search Engines. The most of the traffic comes from Direct Traffic.


3) What was the most popular web browser used to access the site?

Internet Explorer - Contribution - 47.77%



4) How many countries did visitors to Foliospaces come from and what were the top four countries?

Australia

United States

United Kingdom

Pakistan



5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.

What you can track:

· Visits

· Page views

· Time on site

· Bounce rate

· Traffic source

· List of countries that the user comes from

· User overview

What you can track over time

· Number of visits

· Number of times pages have been visited

· How long people spend on a page

· Number of countries which visit the website

· Bounce rate

What you can’t track

The gender of the user

· The direct location of the user

· Age of the user



6) what do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.

High bounce rate:

How many times a user/person left the website after entering. Generally this means the website isn’t relevant and the user might not return to the website.


Key words:

In the context of the internet keywords are when searching for a website keywords allow the user to find a relevant website that contains the keywords which the user is looking for.



Average Page Depth:

Average page depth means on average the user visits pages on a site.

Click through rate:

Click through rate is when a user clicks “on an ad then divided by the number of times the ad is shown”



Click:

Click means pressing a button on a mouse.

Cookie:

Cookies are stored data such as small text files which is data about websites visited.



Impression:

Impression is viewing a website or looking at an advertisement.

Hyperlink:

A Hyperlink is a text or image that when a user/person clicks onto it the hyperlink takes then user directing to the website.

Navigation:


Navigation is when a person goes to a website through an Internet browser.

Page view:

Is when the Internet page is viewed.

Session

A session is how long the user is on the website for.

Unique Visitors (or Absolute Unique Visitors):

Unique visitor is when the website identifies the user using an IP address


URL:

This stands for Universal Resource Locator. This “identifies a file is on the Internet” 



Visitor:

A visitor is a user/person who visits a website



Visitor Session:

A visitor session is the amount of time a user/person spends on a website



Comparison-shopping:

To shop for bargains by comparing the prices of competing brands or stores