Saturday, April 30, 2011

Week 6 Post

Week 6: Digital markets

Question 1

a) What experiences have you had with shopping online?

My experience with online shopping will definitely include eBay as the best. I have personally bought many items on eBay. EBay gives us lots of choices from al over the world and help us decided what exactly we need amongst those products. We can either bid or buy the products for a fixed price, which is very convenient.

b) Describe a good experience.

My experiences with online shopping have always been good. One of the very good examples would be a HDMI cord that I could not find in the local electrical stores, which I found it online from the Unites States. They shipped it to Australia in the next couple of days, which was a really good experience.

c) What did you like about the online store you used?

The things i liked the most about eBay was it let’s us choose what exactly we want and when we want it. We can actually watch the items in a list and wait for the right time to purchase it, which is amazing. The other thing is we can buy stuff for cheaper rates when they come from a different country where they are originally manufacturer, which is really helpful as well.

d) Describe a bad experience.

One bad experience was with a product that I bought online from a different country for a very cheap price. The product was exactly the same as what the description in the site was but the quality of the product was bad. So we actually don't get to physically see the product or try it in person before we buy it.

e) What problems did you have with the online store?

Say if I bidding on a product that was going to end the next day, if the site is down or if the internet is down that particular day then we will miss the product that we wanted. There are also chances where products can be fake or imitation of the original products.

h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?

In my opinion this entirely depends on the country's economy. The prices are likely to go when the economy is down and vice versa.

Question 2

a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow.

The dispersion of price is completely acceptable because most consumers look up for different products mainly for it's quality and price.

b) The importance of brand names will decrease.

This in my opinion will never decrease but will keep increasing. This is mainly due to my personal experiences. I did not know many brands personally before but now I am slowly getting to know many major brands.

c) Price competition will make all products cheaper.

Yes, the prices will definitely get cheaper when newer and advanced products are introduced in the markets. For eg,Computers which were expensive before are now cheaper due to the release of laptops.

d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.

Yes, digital markets like eBay and Amazon are taking over the world in Ebusiness these days.

e) How do you think the balance of power between buyers and sellers will change?

Following the standard of ethics and sticking to them strictly can only maintain the balance of power between buyers and sellers.

f) Prices are cluster online.

Yes, this might depend on the quality of the product or it might just be cheaper or expensive depending on the availability of the product in that specific country.

g) Online prices are elastic. (I.e. immune to change up and down with demand).

Depending on the demand for that product in that country, the prices are likely to be expensive or cheaper.

h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.).

Yes, online prices are very transparent. This might give the consumers an idea of what the price of the product is in markets or online.

Question 3

a) What types of m-commerce services does your cell phone provider offer?

My mobile provider that is Optus provides such m-commerce as:

· Paying bills online,

· Emailing

· Bluetooth

· Games

· Internet

b) Which of these services do you use?

I use almost all the above.

c) What types of transactions do you perform through your cell phone or other wireless device?

I personally use my phone's wireless to recharge my phone online and for Internet banking

e) What is your opinion of wireless advertising/mobile marketing?

It is one of the most useful ideas to have wireless on the phone which could be accessible no matter which part of the world you are. It feels like you have the world in your hands.

Tuesday, April 26, 2011

Week 5 Post

1) What is the Mobile phone use /100 population - compare Australia, USA, China, India

· Australia: 100.3

· USA: 97.4

· China: 66.09

· India: 67.06

2) Internet use population - compare Australia, USA, China, India

· Australia: 68.2

· USA: 74.9

· China: 16.8

· India: 7.7

3) Compare main strengths and weaknesses of Australia in the survey

The main strength of Australia includes its political and infrastructural environment. Australia's individual readiness is also another major strength

The main weakness is the market environment where Australia has to import most of the products from a different country. Other weaknesses include business and Government readiness

4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?

This survey suggests that Australian business readiness is ranked 21 compared to individual Australian consumer, which is ranked 12. This shows that the Australian consumer is ranked higher than Australian businesses.

Saturday, April 2, 2011

Week 4 Post

1) Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary 
much from day to day?

The term Visits means how many users have visited the website. Page view means how many web pages has been viewed in this website. Pages/Visit means the average page views by all the visitors in the website. Bounce rate is usually when the user goes to a different pages or site from that website. The bounce rate does vary from day to day such as average is 36.94%, according to the Google Analytic website.


2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?

The three sources of traffic are Direct Traffic, Referring Sites and Search Engines. The most of the traffic comes from Direct Traffic.


3) What was the most popular web browser used to access the site?

Internet Explorer - Contribution - 47.77%



4) How many countries did visitors to Foliospaces come from and what were the top four countries?

Australia

United States

United Kingdom

Pakistan



5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.

What you can track:

· Visits

· Page views

· Time on site

· Bounce rate

· Traffic source

· List of countries that the user comes from

· User overview

What you can track over time

· Number of visits

· Number of times pages have been visited

· How long people spend on a page

· Number of countries which visit the website

· Bounce rate

What you can’t track

The gender of the user

· The direct location of the user

· Age of the user



6) what do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.

High bounce rate:

How many times a user/person left the website after entering. Generally this means the website isn’t relevant and the user might not return to the website.

Key words:

In the context of the internet keywords are when searching for a website keywords allow the user to find a relevant website that contains the keywords which the user is looking for.



Average Page Depth:

Average page depth means on average the user visits pages on a site.

Click through rate:

Click through rate is when a user clicks “on an ad then divided by the number of times the ad is shown”



Click:

Click means pressing a button on a mouse.

Cookie:

Cookies are stored data such as small text files which is data about websites visited.



Impression:

Impression is viewing a website or looking at an advertisement.

Hyperlink:

A Hyperlink is a text or image that when a user/person clicks onto it the hyperlink takes then user directing to the website.

Navigation:

Navigation is when a person goes to a website through an Internet browser.

Page view:

Is when the Internet page is viewed.

Session

A session is how long the user is on the website for.

Unique Visitors (or Absolute Unique Visitors):

Unique visitor is when the website identifies the user using an IP address

URL:

This stands for Universal Resource Locator. This “identifies a file is on the Internet” 



Visitor:

A visitor is a user/person who visits a website



Visitor Session:

A visitor session is the amount of time a user/person spends on a website



Comparison-shopping:

To shop for bargains by comparing the prices of competing brands or stores